As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
How to Implement and Evaluate Communication Campaigns
How to Implement and Evaluate Communication Campaigns
This course is part of Strategic Communication Campaigns Specialization
Instructor: Erin Willis
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
Skills you'll gain
- Program Evaluation
- Advertising Campaigns
- Content Performance Analysis
- Integrated Marketing Communications
- Communication Planning
- Program Implementation
- Promotions and Campaigns
- Earned Media
- Strategic Communication
- Marketing
- Owned Media
- Business Communication
- Communication Strategies
- Paid media
- Media Planning
- Public Relations
- Campaign Management
- Marketing Effectiveness
- Social Media Campaigns
- Marketing Communications
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Strategic Communication Campaigns Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
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University of Colorado Boulder
University of Colorado Boulder
University of Colorado Boulder
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