Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
Instructor: Jean Barnard
5,844 already enrolled
Included with
(104 reviews)
Recommended experience
Beginner level
No prior knowledge required.
(104 reviews)
Recommended experience
Beginner level
No prior knowledge required.
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
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Did you know that 70% of sales professionals fail to ask for the sale? This critical step is often overlooked, yet it's crucial for closing deals and achieving success in sales.
This short course is tailored for aspiring sales professionals and those looking to refine their sales skills to master fundamental selling techniques to start or increase their sales effectively. By completing this course, you'll gain the ability to understand the sales process deeply, engage in effective cold calling, overcome objections with confidence, and employ strategies that close deals – skills you can apply immediately in your professional life. In this 3-hour long course, you will learn how to: - Grasp the entire sales process, from lead generation to closing. - Overcome objections with ease and maintain momentum in your sales conversations. - Effectively use listening and questioning to uncover customer needs and present solutions that compel action. What sets this course apart is its focus on practical, real-world techniques and strategies for sales success. To excel in this course, no prior knowledge is required. However, a keen interest in developing sales skills will be beneficial.
"How to Sell: An Overview of Fundamental Selling Techniques" is an essential course for those looking to master the basics of the sales process. Instructor Jean Barnard, with a vast sales background, guides students through the foundational skills needed to succeed in sales. The course covers the entire sales process, from lead generation to closing deals, and emphasizes the importance of building rapport and effectively listening to customers. By the end of the course, participants will be proficient in cold calling, offering solutions, and closing sales with confidence, making it a crucial starting point for anyone aiming to excel in a sales career.
1 video1 reading
This lesson introduces the sales process, helping you understand the buyer’s journey and explore lead-generation techniques using social media, telephone, and email. Learn how to handle objections and master the art of closing deals.
3 videos2 readings1 assignment
Focus on building rapport with customers and discovering their needs through effective listening and questioning techniques. This lesson teaches you how to control conversations and guide prospects towards evaluating your solutions positively.
3 videos1 reading1 assignment
Learn to present your product or service compellingly and confidently ask for the order. This lesson covers how to effectively offer solutions that meet your customers' needs, increasing the likelihood of closing the sale.
3 videos2 readings2 assignments
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Reviewed on Aug 14, 2024
Great refresher sales course. It was appreciated. Thank you.
Reviewed on Jan 28, 2025
Thank you for this free course. It was clear and concise.
Reviewed on Oct 25, 2024
I like it Cousera makes it simple and flexible for us the students to interact with the content
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