What Is Brand Management?
July 30, 2024
Article · 12 min read
This course is part of Advanced Digital Transformation Specialization
Instructor: Pankaj Setia
2,784 already enrolled
Included with
(25 reviews)
Recommended experience
Beginner level
This course is open to students from all disciplines.
(25 reviews)
Recommended experience
Beginner level
This course is open to students from all disciplines.
Prof Setia’s DaWoGoMo Model: Digital Architecture, Work, Governance, Business Models and Culture
Learn from organizational examples how advanced and cutting-edge operations are championed through digital technologies, such as AI technologies
Plan work transformation that architect advanced work system, such as those leveraging artificial intelligence-based technologies
Business Model Transformation: Appraise business models–such as those associated with digital platforms–and their ability to create value
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How do firms lead successful digital transformations? The course answers the question. Developed by Professor Pankaj Setia at the Indian Institute of Management Ahmedabad (IIMA), the course teaches the professor’s well-renowned DaWoGoMo© model. To teach the model, Professor Setia explains many different examples of digital transformations, some involving advanced implementations of artificial intelligence. The course presents and highlights ways to successfully transform various aspects of organizations, to create a digital organization. For learners, the course imparts a way to think deeply and become familiar with various aspects that they may have to navigate, to successfully create, champion, or engage with a digital transformation. Real-life cases and scenarios enhance the learning experience
This module introduces you to the operational purpose of digital transformation. Various examples are discussed to outline how organizations digitally transform themselves. While discussing how firms have transformed digitally, the module unravels concepts highlighted by scholars and thinkers, to digitally transform business operations. Some of the exemplars of notable digital transformation are discussed. In the module, Professor Setia introduces the DaWoGoMo model which forms the foundation for this course.
10 videos8 readings3 assignments
In this module, you will learn about the transformation of an organization’s digital architecture. The module underlines the need to view organizations as computational entities. Additionally, Professor Setia's lectures discuss the core concepts and relationships related to digital architectures that a firm needs to master. You will gain insight into how the principles apply to the domains of cybersecurity and cloud architecture. Professor Setia discusses the key managerial principles that one needs to think about to undertake a successful and meaningful transformation of digital architectures.
11 videos7 readings3 assignments
In this module, you will learn about how digital transformation entails the transformation of work. Transformation of work is an ongoing process. In this module, Professor Setia explains how the work has transformed before and how it is transforming today. There are complex dynamics associated with the advent of new technologies. Managers have to carefully assess the relationship and fit of technology with the ways of work. This module brings out these insights. Further, managers also have to think about what to transform. Professor Setia discusses the transformation of work constitution and rhythms, as two crucial dynamics that a manager has to master.
10 videos5 readings3 assignments1 discussion prompt
In this module, you will learn about transforming the governance of an organization. in the module, Professor Setia explains how the induction of digital technologies makes the governance transformation imperative. Managers have to reflect upon the ways to rethink governance. For example, automation requires defining the primary and secondary decision-makers. Organizations are faced with a trade-off in choosing different governance options. Professor Setia highlights the process of transforming governance during digital transformations by giving a transformation logic that helps understand and overcome the trade-off.
12 videos5 readings4 assignments
In this module, you will learn how different organizations transform their business models. You will also learn how to identify the strengths and weaknesses of different business models. Specifically, in the module, Professor Setia unravels the two criteria necessary for business model transformation. Stakeholders play a crucial role in digital transformation. You will learn about the divergence and equilibrium across stakeholders and their impacts on a business model's value. Additionally, you will also learn about platform and sharing models that are gaining greater significance. In the module, Professor Setia explains how to apply his DaWaGoMo model, for operationalizing a successful digital transformation. In doing so, you will become familiar with an extended DaWoGoMo model that helps overcome various challenges, such as resistance to digital transformation.
15 videos6 readings5 assignments
This Peer-Review Assignment aims to help you reflect upon the core concepts covered in the Advanced Digital Transformation (Part 2) course
1 peer review
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Indian Institute of Management Ahmedabad (IIMA) is a premier, global management Institute that is at the forefront of promoting excellence in the field of management education. Over the 60 years of its existence, it has been acknowledged for its exemplary contributions to scholarship, practice and policy through its distinctive teaching, high-quality research, nurturing future leaders, supporting industry, government, social enterprise and creating a progressive impact on society.
IIMA - IIM Ahmedabad
Specialization
University of Virginia
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Illinois Tech
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25 reviews
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Reviewed on Feb 11, 2024
Very good course that drives thinking in both areas; theory and practical examples
Reviewed on May 12, 2024
Excellent course. Very good presentation from Professor. Easy to understand.
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