What Does an E-Commerce Specialist Do?
September 19, 2024
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This course is part of E-Marketing Specialization
Instructor: Stephane Muller
13,409 already enrolled
Included with
(285 reviews)
Recommended experience
Beginner level
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
(285 reviews)
Recommended experience
Beginner level
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
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Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Welcome to Module 1: Introduction to Digital Marketing. In this module we will begin with an exploration of some common digital marketing terms and concepts you should be familiar with, and then we will take a look at the basic structures and models of doing business online. Finally, we will discuss how a brand’s identity and digital presence work together to help you connect with your audience.
4 readings1 assignment1 discussion prompt
Welcome to Module 2: Identifying & Defining Your Audience. In this module we will review strategies for identifying and defining your audience online, and we will explore how to develop an audience persona to represent a segment of your target audience. We will also explore how a well-crafted value proposition can be used to connect with you audience and communicate what makes you distinct from other brands.
1 video5 readings1 assignment1 discussion prompt
Welcome to Module 3: Attracting & Building Your Audience. In this module we will review the main stages of the customer's journey and then focus on acquisition strategies for building your audience. We will cover a variety of different acquisition techniques to attract and build your audience, and discuss how a smooth e-commerce experience can ensure that your visitors stay engaged with your website. We will also explore the role of social media in building your audience, and how to use your marketing goals and objectives to select the right platforms.
8 readings1 assignment1 discussion prompt
Welcome to Module 4: Maintaining & Engaging Your Audience. In the last module of this course, we will review additional strategies to keep your audience engaged. You’ll have the opportunity to craft a social media strategy designed to build your audience and we will take a close look at how to use social media, mobile marketing, and new technologies to build a relationship with your customers.
1 video3 readings1 assignment1 discussion prompt
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Reviewed on Nov 12, 2022
Somewhat more challenging testing, and a recommended representative text, could be desirable.
Reviewed on Dec 26, 2022
Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.
Reviewed on Feb 13, 2021
Very informative course. More videos would be really great.
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