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Learner Reviews & Feedback for Marketing Strategy by Illinois Tech

4.9
stars
34 ratings

About the Course

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations....

Top reviews

MH

May 12, 2024

I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

MM

Oct 7, 2024

Thank you it's was amazing journey and wonderful experience.

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1 - 10 of 10 Reviews for Marketing Strategy

By Ishimwe F

•

Aug 11, 2024

Very engaging, with necessary supporting documents

By Matthew H

•

May 12, 2024

I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

By Daniela A M S

•

Nov 6, 2024

Very complete course with great examples. Where we can share our experiences and participate in classes

By masooma m

•

Oct 8, 2024

Thank you it's was amazing journey and wonderful experience.

By KIRUBASREE.M P

•

Jul 31, 2024

Very useful information and well taught session

By محمد ف

•

Oct 6, 2024

very useful material

By ananda r

•

Mar 16, 2024

Top Class Course

By PARSAORAN P

•

Jul 20, 2024

minta sertifikat

By Jorge V

•

Aug 4, 2024

Nice job

By 2023-25 R R

•

Jul 20, 2024

good one