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Learner Reviews & Feedback for Marketing Strategy by Illinois Tech
18 ratings
About the Course
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.
Top reviews
IF
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Very engaging, with necessary supporting documents
MH
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I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.
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1 - 7 of 7 Reviews for Marketing Strategy
By Matthew H
•May 12, 2024
I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.
By Ishimwe F
•Aug 11, 2024
Very engaging, with necessary supporting documents
By KIRUBASREE.M P
•Jul 31, 2024
Very useful information and well taught session
By ananda r
•Mar 16, 2024
Top Class Course
By PARSAORAN P
•Jul 20, 2024
minta sertifikat
By Jorge V
•Aug 4, 2024
Nice job
By 2023-25 R R
•Jul 20, 2024
good one