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Recommended experience
Intermediate level
This project is for people working in sales and/or marketing or small business owners who wish to advertise their business on Facebook.
Recommended experience
Intermediate level
This project is for people working in sales and/or marketing or small business owners who wish to advertise their business on Facebook.
Create a Facebook Business Account.
Build an Interests Persona in Google Slides.
Add to your LinkedIn profile
Only available on desktop
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience.
The goal of this project is to get to know and understand the interests of the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will then use Google Slides to create a Persona Slide , which will serve you as a template for future Facebook target group analysis . Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Facebook Business Account.
Discover Facebook Insights and obtain information about your target group.
Use Facebook Insights to discover interests of the average Facebook User.
Build an Interests Persona in Google Slides.
Create a Facebook Group.
This project is for people working in sales and/or marketing or small business owners who wish to advertise their business on Facebook.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.