This introductory course is designed for beginners with no prior knowledge of generative AI. You will start by gaining a high-level understanding of what generative AI is and how it works. Through interactive lessons and hands-on examples, you will learn fundamental skills like providing effective prompts and iteratively improving the generated outputs. As the course progresses, you will dive deeper into specific major generative AI models, including their unique capabilities and limitations. Finally,, you will get practical experience using leading systems like GitHub Copilot, DALL-E, and OpenAI to generate code, images, and text. By the end, you will have developed core knowledge to start experimenting with generative AI in a responsible and effective way for a variety of applications. This course aims to provide a friendly introduction to prepare complete beginners for further exploration of this rapidly evolving technology.
![Duke University](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-university-assets.s3.amazonaws.com/6d/3cb3e06c357d40ef60000fb3d12d72/dukesquare_blue.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/1a4589dccee10648821b7ea23e5fca9a.png?auto=format%2Ccompress&dpr=1&q=80)
![Duke University](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-university-assets.s3.amazonaws.com/8c/3fea3c61b899a0e79075dc8c96195d/dukewidelogo2.png?auto=format%2Ccompress&dpr=1&h=45)
Introduction to Generative AI
This course is part of Large Language Model Operations (LLMOps) Specialization
8,097 already enrolled
(43 reviews)
Recommended experience
What you'll learn
Learn to utilize Generative AI for automation.
Develop Generative AI software solutions.
Build solutions with Prompt Engineering to enhance Generative AI output.
Skills you'll gain
Details to know
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24)
Add to your LinkedIn profile
4 quizzes, 11 assignments
See how employees at top companies are mastering in-demand skills
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/a7c5400e51272c78b710ce9b56fd3178.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=562)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
There are 4 modules in this course
In this module, you will learn what generative AI is and how it has evolved from early AI to the large language models used today. You'll understand how these models work in applications by learning about model architectures and the training process. The module provides an overview of major foundation models like ChatGPT and Hugging Face, highlighting their capabilities and limitations. You'll explore the generative AI landscape, comparing options like open source models, local models, and cloud APIs. By the end, you'll have a solid base of knowledge about the foundations of this technology and options for accessing and leveraging different AI systems.
What's included
21 videos10 readings1 quiz3 assignments1 discussion prompt
In this module, you will learn the fundamentals of prompt engineering to interact effectively with generative AI models. You'll understand the concept of few-shot prompting and practice basic prompting techniques using context and examples. Building on this, you'll learn methods for improving prompts through personas, detailed instructions, and iteration based on feedback. Finally, you'll explore more advanced skills like breaking down tasks, chaining prompts, and other useful techniques to overcome context limitations.
What's included
18 videos5 readings1 quiz3 assignments
In this module, you will explore different types of generative AI applications, including API-based, embedded model, and multi-model systems. You'll learn the fundamentals of building robust applications using techniques like Retrieval Augmented Generation (RAG) to improve context. Through hands-on exercises, you'll gain experience testing an application locally and deploying it on the cloud.
What's included
19 videos5 readings1 quiz2 assignments1 ungraded lab
Here, you will learn the key capabilities of the OpenAI API. You will generate images with OpenAI’s DALL-E, “fine tuning” LLM models to Reddit questions and answers and summarize videos with OpenAI’s Whisper Model.
What's included
19 videos8 readings1 quiz3 assignments1 ungraded lab
Offered by
Recommended if you're interested in Software Development
Duke University
Duke University
Duke University
Duke University
Why people choose Coursera for their career
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Learner reviews
Showing 3 of 43
43 reviews
- 5 stars
79.06%
- 4 stars
13.95%
- 3 stars
2.32%
- 2 stars
4.65%
- 1 star
0%
New to Software Development? Start here.
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.