En este curso, se sientan las bases del marketing en redes sociales. Descubrirás qué implica el marketing en redes sociales, incluida la historia y los diferentes canales de redes sociales que existen. Aprenderás cómo seleccionar un canal de redes sociales que se ajuste a tus necesidades, establecer objetivos y métricas de éxito, y determinar cuál es tu público objetivo. Al finalizar este curso, serás capaz de:
Introducción al marketing en redes sociales
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Introducción al marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
24,416 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(766 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 14 hours
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Comprender el panorama del marketing tradicional, digital y en redes sociales
Comprender las principales plataformas de redes sociales, su funcionamiento y la función que cumplen en el marketing
Crear objetivos SMART, identificar KPI, y definir el público objetivo y el recorrido del cliente
Elegir las plataformas de redes sociales correctas y crear políticas de redes sociales
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Spanish
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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Share it on social media and in your performance review
There are 5 modules in this course
Esta semana, recibirás una introducción al programa Certificado de profesional del marketing en redes sociales de Facebook, obtendrás una introducción al marketing y al marketing en redes sociales, conocerás la forma en que las empresas usan las redes sociales y verás una presentación básica del panorama de las redes sociales.
What's included
14 videos7 readings2 assignments1 app item3 discussion prompts
En la semana dos, conocerás los pormenores de algunas de las principales plataformas de redes sociales, así como las diferencias entre la forma en que los individuos y las empresas realmente las usan o las pueden usar.
What's included
13 videos2 readings2 assignments
En la semana tres, explorarás las dos habilidades fundamentales de los profesionales del marketing: definir objetivos SMART y definir los indicadores clave de rendimiento. Estos son componentes clave para la creación de una campaña de marketing, independientemente de la plataforma que se utilice. Al finalizar la semana, completarás el primer proyecto y aplicarás tus conocimientos en un caso real.
What's included
6 videos3 readings2 assignments1 peer review
Esta semana, te centrarás en el desarrollo de un personaje para el público objetivo y un recorrido del cliente. Esta es la base de toda campaña de marketing y se construye en función de lo aprendido la semana pasada sobre objetivos e indicadores clave de rendimiento. Finalizarás la semana con un proyecto en el que crearás tu propio personaje para el público objetivo y un recorrido del cliente.
What's included
6 videos4 readings2 assignments1 peer review1 discussion prompt
Esta semana, cerraremos el curso centrándonos en una selección cuidadosa de la plataforma de redes sociales adecuada según el público objetivo, y mostraremos la forma de crear y administrar una política de redes sociales.
What's included
8 videos2 readings2 assignments
Instructor
Instructor ratings
4.9 (201 ratings)Offered by
Recommended if you're interested in Marketing
Universidad de Palermo
Coursera Project Network
Tecnológico de Monterrey
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