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Learner Reviews & Feedback for Introduction to Digital Marketing by University of California, Irvine

4.7
stars
162 ratings

About the Course

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets....

Top reviews

GM

Jul 23, 2023

Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.

AA

Sep 29, 2024

This was my first online course! I had a great experience and earned my certificate

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1 - 25 of 34 Reviews for Introduction to Digital Marketing

By twinkle k

May 23, 2022

The course is very detailed and helpful to learn basics.

By Arnold A

Nov 14, 2021

It is better to add more explanation about the difference between choosing keyword in PPC and SEO.

By Raj S

May 16, 2023

The course is very informative, knowledgeable, well prepared and well presented.

By maryam s

Jun 5, 2022

I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course

By Barbara E

Dec 3, 2022

Great introductory overview. 10-hour length is just what I was looking for. I learned a lot of terminology and fundamental concepts in digital marketing - just enough to figure out where I want to go into more depth. For my needs, this was totally sufficient and much more efficient than taking a 30-hour class. Also appreciated that the material was current - as far as I can tell, this course was produced in 2021. Thank you UC Irvine and Coursera!

By Cinamon C

Jan 15, 2022

The course is useful and informative. The instructor gave detailed information about the statics, research and case study. I highly recommend this course to people who want to learn fundamentals of digital marketing in the most simple way.

By Nikki F

Jan 28, 2022

I have learnt so much from this course!

By Абзалбек Г А

Nov 8, 2022

Thank you! I want to express my gratitude to the teachers who made such a useful and necessary course. The development of information systems has an impact on all areas of the economy and especially on marketing.

By Grayson M

Jul 24, 2023

Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.

By AMANI S A

Sep 30, 2024

This was my first online course! I had a great experience and earned my certificate

By Vivek K

Sep 24, 2024

Excellent grounding to get started on fundamental aspects of Digital Marketing.

By Martina N O

Jun 25, 2024

The course has broadened my digital experience in Marketing field

By afifah a

Oct 25, 2023

great course, solid material and excellent explanations

By Said K

Jun 25, 2024

I fell very happy to study this course .

By Tanushree T K

Sep 25, 2021

it was very informative and beneficial

By Chandrashekhar R

Aug 5, 2024

All course materials is very useful.

By Regina O

Apr 11, 2024

Great classes and interesting tasks

By Aathmika M

Aug 31, 2022

Good course...highly recommended...

By Pathari M N

Aug 5, 2024

very informative and understanding

By Margaret A

Feb 12, 2024

Fantastic learning experience

By Mingchen W

Oct 22, 2021

Great! It is very useful.

By Hien T L

Mar 18, 2024

Useful course for real!

By Dace Z

Oct 15, 2024

Nice and interesting!

By Bhasker P L

Jun 27, 2024

Good starting course

By Wasique H

Sep 27, 2021

Simply Great!