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Learner Reviews & Feedback for Introduction to Digital Marketing by University of California, Irvine
139 ratings
About the Course
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Top reviews
MO
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The course has broadened my digital experience in Marketing field
DO
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The course was interesting, straight forward and I enjoyed it
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26 - 29 of 29 Reviews for Introduction to Digital Marketing
By RAHUL K
•Aug 30, 2024
great
By David B O
•Apr 22, 2024
The course was interesting, straight forward and I enjoyed it
By inakwu s
•Aug 26, 2024
It was an amazing experience acquiring a knowledge via this course
By Andrea A S
•Jun 20, 2022
Solo en inglés