I liked the fact that the course goes from class lessons to readings and tests. On the other hand a couple of modules are about very basic info that can be easily retrieved on the web.

Very information to a new person in the AdTech industry. Helped with terminology and parts of the overall AdTech ecosystem. Thank you

Very informative and helpful to a digital marketer like me. Substantial and full of techniques that can apply in the field.

In some cases I wish there was more content. Overall, I learned a lot as someone who has no solid base in advertising.

It is an extremely informative course, especially for people transitioning from traditional to digital advertising.

The course content is good but it should have included more video content. It was almost all reading assignments

Great refresher, though I felt that the peer review could include an option to add feedback on the topics.

very nice and informative. Mostly through study materials, not much of videos are there

It was easy to learn every pace and gladly broaden my knowledge

A well thought out course, leaves you wanting to learn more!

Really great content and course materials.

The course is indeed an eye opener

Very knowledgeable

Good class.

This is less a review of the course content and its quality and more of a description of my overall experience, specifically with peer review.

I worked on all the discussion prompts every week and submitted a very detailed final assignment in Week 6. An anonymous reviewer failed my submission and I couldn't finish the course. I resubmitted my assignment a few days ago but so far have had absolutely no response, neither from the course moderators, nor a fellow learner and my Coursera page is still showing that I have not finished this first course of the specialization.

As I am paying for Coursera Plus, I am frustrated and disapponted that it's not worth the effort, money or time I am putting into this specialization. Although I like what I am learning, I don't think the peer reviews are set up to be helpful in any way, especially when someone can randomly sabotage all I have worked toward.

I have also tried to get on the Coursera help page but every time it gives me an error message after a long wait. I hope to hear from someone who can help me resolve this matter.

All of it, save week 6, was terrific. Watching a bunch of young dudes engaging in shop talk peppered with a lot of inside lingo is not a course: it's eavesdropping. They didn't consider what an audience who signed up for a class with the word "Introduction" in the title would know. They appeared to presume that we knew much of what they knew. Regrettable.

The course content is ok, but the quality of the videos are very poor, with bad audio (no microphone), bad colors and sometimes the teacher refers to slides that are not shown. Compared to the amazing quality of the Trade Desk section but even to other Coursera courses, it is really really bad.

Articles need to be updated, most of the informaiton is from 2019. More practical knowledge would be helful i.e. if other modules are more similar to the Programatic one.

The programatic module was a highlight.

I enjoy the course even though it required reading a lot but in the end it worth doing.

The last assignment, the one with another certificate was really unnecessary.

very less videos, mostly theory.

It's 100% reading articles

Does not like the non-interactive components of the courses. The courses are all made in reading formats which compels the student to interpret and understand the materials through their own understanding. This is not helpful. I would tend to fall asleep reading articles, thus, resulting in most of the materials not sticking. I found myself re-read, and re-read most of these articles.

If I wanted to do readings, I could've read books instead. Videos should be an integral part of the courses as the professor can explain the concepts through lecturing and talking points. Videos are interactive and help with capturing a student's attention.

The formats of these courses are not feasible at all.

I left the course during week 2: In a dynamic world as is Digital Advertising, this course is outdated: the core is reading, and there is no one you can ask if you have doubts.

I worked on Digital Advertising for almost 10 years and I'm refreshing knowledge and trying to catch up to re insert in the insdustry: exams have tricky (an not useful) math problems, and are very long for the material provided.

I still have several questions about the exams but no one to reach out. I moved to other options within Coursera's catalog.

Good is OK in general, most valuable part the last module that includes videos. The introduction indicates that there will be hands-on exercises that do not exist, it also indicates you will get a Google Ads Searc Certification that is not part of this training. A lot of time invested on this course to not to get what the introduction indicates.