Chevron Left
Back to Introduction to Digital Advertising

Learner Reviews & Feedback for Introduction to Digital Advertising by University of Colorado Boulder

4.5
stars
378 ratings

About the Course

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities....

Top reviews

LL

Mar 12, 2020

I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)

VL

Feb 3, 2020

Me pareció un muy buen curso, con una gran cantidad de información útil para tomar en consideración al trabajar en marketing digital. Muy recomendable.

Filter by:

101 - 102 of 102 Reviews for Introduction to Digital Advertising

By Gabriele B

•

Aug 10, 2021

The material is incredibly poor, let alone the last module was entirely outsourced to a vendor's learning platform. Tests are totally out of focus. Peer review is useless and it is impossible to complete it since no submissions are available most of the time. I definitively won't recommend this specialization at all.

By Christin S

•

May 5, 2022

Reading, reading, reading, reading, reading = boring.