What Does MVP Stand For? It’s Not What You Think.
October 7, 2024
Article
Instructors: Julian Jenkins
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Included with
(19 reviews)
Recommended experience
Intermediate level
Participants should have a basic understanding of merchandising, retail management, business strategies, and marketing concepts.
(19 reviews)
Recommended experience
Intermediate level
Participants should have a basic understanding of merchandising, retail management, business strategies, and marketing concepts.
Analyze key concepts and benefits of advanced merchandising techniques
Analyze psychological principles governing core consumer behavior in merchandising.
Apply merchandising principles to design retail strategies and store layouts.
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October 2024
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Boost your retail skills with our concise and practical course, "Introduction to Merchandising: Driving Sales and Profitability." In just one hour, you'll learn essential merchandising techniques to increase sales and profitability. Understand the basics of consumer behavior, develop effective retail strategies, and master inventory management. Discover how to create eye-catching store layouts and displays that attract customers. With real-world examples and actionable insights, you'll gain practical skills to enhance your retail success.
After this course, learners will be able to apply merchandising techniques, analyze consumer behavior, develop retail strategies, manage inventory effectively, design attractive store layouts, and implement real-world insights to enhance sales and drive business growth. Join us to learn the fundamentals of merchandising and start driving your business growth today! This course is for retail professionals, including Retail Managers, Merchandisers, Store Owners, Business Strategists, Marketing Professionals, and Inventory and Supply Chain Managers. It is ideal for those looking to enhance their understanding of merchandising strategies, improve store performance, and create compelling customer experiences. Participants should have a basic understanding of merchandising, retail management, business strategies, and marketing concepts. This course is ideal for those with prior experience in the retail industry, as it builds on foundational knowledge to explore advanced merchandising and strategic planning. By the end of this course, participants will be able to analyze the key concepts and benefits of advanced merchandising techniques, understanding their impact on retail success. They will also gain insights into the psychological principles that shape core consumer behaviors and influence purchasing decisions. Additionally, participants will learn to apply merchandising principles in designing effective retail strategies and store layouts, enabling them to create appealing shopping environments that enhance customer engagement and satisfaction.
This course, "Introduction to Merchandising" offers a one-hour dive into essential merchandising techniques to boost sales and profitability. Learn the basics of consumer behavior, effective retail strategies, inventory management, and creating eye-catching store layouts. With real-world examples and actionable insights, you'll gain the skills needed for retail success.
11 videos4 readings1 assignment3 discussion prompts
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Instructor Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their courses.
Rutgers the State University of New Jersey
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Kennesaw State University
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Rice University
Specialization
Fundação Instituto de Administração
Course
19 reviews
63.15%
31.57%
5.26%
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Showing 3 of 19
Reviewed on Dec 4, 2024
It was a really "Introduction" to find a comprehensive understanding of Merchandising. I would recommend it if you are looking for an easy understanding short course.
Reviewed on Nov 1, 2024
I would recommend everyone to join this course and learn about Merchandising and how it work in market.
Reviewed on Nov 14, 2024
I loved it although relevant stories are more on furniture displays, I can relate my experience of visiting IKEA store. I can revisit my days in fashion store. Thanks a lot.
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