In this module, you’ll explore the fundamentals of socio-technical systems and responsible AI in the context of digital platforms. You’ll define social media analytics and delve into structure-based versus content-based analysis methods. You’ll also understand the role of social media and information in influencing and manipulating populations, providing a foundational understanding of how digital technologies shape societal interactions and behaviors.

In this module, you’ll get an in-depth exploration of social media platforms, focusing on high-level analytics, legal issues, and the impact of firestorms. You’ll be able to define what constitutes social media and examine how it influences modern communication. Learn about social media firestorms, their rapid escalation, and the implications for users and organizations. Explore social media platform manipulation and the challenges associated with collecting and analyzing data, enhancing your understanding of digital communication landscapes.

In this module, you’ll explore the dynamics of influence, network conformity, and cognitive biases in online environments. You’ll also understand how network conformity shapes beliefs and behaviors, and examine the phenomenon of majority illusion. You’ll also explore the neural basis of persuasion and the impact of cognitive biases on online interactions, equipping you with insights into combating disinformation and promoting critical thinking in digital spaces.

In this module, you'll explore the evolution and application of gamification in social computing. You’ll learn about the history of gamification and its impact on engagement. You’ll also understand how game design principles enhance the usability and effectiveness of social computing applications. You’ll explore research in applied game design, equipping you with practical insights into leveraging gamification to enhance user motivation and interaction.