Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Leadership Communication for Maximum Impact: Storytelling
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Leadership Communication for Maximum Impact: Storytelling
This course is part of Organizational Leadership Specialization
Instructors: Tom Collinger
74,866 already enrolled
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4.5
(1,210 reviews)
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
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Taught in English
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This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
What's included
6 videos3 readings
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
What's included
5 videos
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
What's included
5 videos
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
What's included
6 videos2 readings1 peer review
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4.7 (183 ratings)Offered by
Recommended if you're interested in Leadership and Management
Dartmouth College
University of Colorado Boulder
Case Western Reserve University
Imperial College London
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