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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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351 - 375 of 1,413 Reviews for Management of Fashion and Luxury Companies

By Olga D

Jan 20, 2016

I would recommend this course both for people without any experience in fashion and with some experience. It's very interesting to follow.

By Maria D M S

Aug 25, 2022

This course is amazing, I hope I can get into this amazing world & industry soon. The topics and the interviews were the best ones for me

By Yulia G

Aug 4, 2020

Thank you for such an informative and fascinating course! I have learned a lot through it and will recommend this to my friends for sure!

By Abeer D

May 6, 2017

Great professors. Tons of exclusive material. Especially enjoyed interviews with industry professionals. Really learned a lot. Thank you!

By Cynthia A

Sep 4, 2019

This wonderful course has a lot of extremely useful information, is very well explained and has very good material and quality teachers.

By Emma S

Oct 29, 2015

Very good course, sad its finished. Good level of content aimed at a business professional interested in the fashion and luxury segment.

By Giuseppe S

Nov 7, 2021

Bocconi is an amazing University, one of the best in Italy and around UE. The teachers are fantastic, it was a very interesting course.

By Cindy H

Dec 21, 2020

Very interesting and engaging! I really enjoyed the case studies, the interview with leading fashion companies and the course material!

By Simran J

Sep 3, 2020

It is honestly amazing amazing amazing course. You will fall in love with the way they teach and the information they will bring to you

By Silvia

Jun 8, 2020

Very recommended, interesting topics and the course itself is well organised in terms of graphic, organisation and chapter arrangement.

By Nityasuddha M

Feb 2, 2021

Really insightful and full of nuances of Fashion and Luxury sector. Will visit now-and-then for reference nmw! Thank you SDA Bocconi.

By Nupur B

Mar 28, 2021

Quite challenging and fascinating. The course will be fun for you if you have a genuine interest in the luxury and fashion industry.

By Oscar E

Feb 26, 2020

I came in as novice in the fashion industry but after I completed this course, I know understand how to run my own fashion business.

By Monica C

Mar 31, 2016

This course has enabled me to understand how the fashion and luxury industries work in many levels (retailing, manufacturing, commun

By Karolina W

Jun 7, 2021

I really enjoyed this course and the two teachers were very informative and also very friendly! That made the course even more fun!

By Amrin K

Apr 14, 2020

dopting a case-study approach, the course presents strategic in luxury and fashion as a balancing act:

brand managementcompanies

By Aline S

Feb 6, 2020

Fácil aprendizado, ótimos exercícios, exemplos atuais e cases interessantes! Adorei o curso, não vejo a hora de colocar em prática!

By Stefania A

Nov 6, 2019

Very interesting course that helps a better understanding of a huge part of the fashion and luxury market. I really appreciate it.

By Lillian D

Jul 29, 2021

Thank you coursera for making available and accessible such sound knowledge and awareness. i have added more skills to my resume .

By Desiree'

Sep 29, 2020

Course was really interesting, just one of the teachers speaks not so clearly but the program is well done and it's more complete.

By Mollie B

Aug 16, 2020

Thoroughly enjoyed the course! It was harder than anticipated but still very informative and a great way to extend your knowledge.

By Diana P

May 1, 2020

The course was wonderful. It's probably one of the best free courses I have ever taken. It was enriching and interesting to watch.

By Sofia G

Sep 3, 2021

Excelent course, complete, with interesting real life examples and great interviews from the fashion industry and luxury brands.

By Shashi K

Jun 5, 2020

Great learning & eye opening course. Especially last week was really unexpected to analyse brand strategy from its annual report.

By Chiara L

Jun 1, 2020

Course well organized with interesting case studies and interviews with CEOs and experts, from both the fashion and luxury world.