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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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601 - 625 of 1,413 Reviews for Management of Fashion and Luxury Companies

By Jimmy D

Nov 8, 2020

Very useful insights with challenging questions in quiz, I highly recommend

By vishal s

Jul 8, 2020

Great Insights, Methodical teaching and covers the entire industry spectrum

By Fernando A E

Oct 31, 2023

really interesting course, looking forward to learn more from the subject

By Khadija M

Jun 8, 2021

best course for fashion bussines and managment skills highly recommended

By Mariyam

Oct 9, 2020

i really liked the course and way of teaching learned too many new things

By Prof. L M S

Sep 16, 2018

Excellent course from the top Italian university, the Bocconi University.

By Cheryl C

Dec 20, 2017

Thoroughly enjoyed the contents of this course and the learning material.

By GABRIEL P

Feb 6, 2024

It is a very insightful course, and the teachers are very knowledgeable.

By Aida G P T

Oct 14, 2022

I enjoyed the content of the course and the quality of the information!

By Yousuf M

Sep 2, 2021

It was realy great to learn management of Fashion and Luxury Companies !

By Bhavna A

Jun 6, 2020

an excellent course that updates you about the industry. Thanks Coursera

By Wong C H

Apr 26, 2020

This course is worth to learn to increase my brand management knowledge.

By Maria B L d F M

Feb 16, 2020

Excellent course with an incredible pedagogical method. I wait for more!

By BySan M

Feb 10, 2016

Very well explained course... All about fashion and its business models.

By marcos m

Sep 25, 2023

Amazing content. Corresponds to what was proposed, exceeds expectations

By l.v.x _

Dec 5, 2020

So much useful to gain knowledge, good teaching and easy to understand.

By CONSTANZA D P D C

Oct 25, 2020

Very good course! Very informative and they give great material for it.

By Vanessa A S

Sep 21, 2020

Great and easy understanding of the Fashion Industry and its variables.

By Natalia G

May 2, 2019

I just love the way the professors teach and show you every concept! :)

By Divyata R

Nov 19, 2017

One of the best course so far. It makes sure that you learn everything.

By Fedorovich A

Nov 2, 2015

Adore this course, wish it would be more courses connected with fashion

By shruti k

Apr 7, 2022

Really great course to learn more about luxury and fashion businesses

By Pareena P

Aug 2, 2020

This course gives a lot of knowledge about Fashion and Luxury Fashion.

By Clara M

Jul 5, 2020

Really well structured, interesting and worth dedicating your time to.