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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1301 - 1325 of 1,413 Reviews for Management of Fashion and Luxury Companies

By Wei F

Jul 5, 2020

nice to know some fashion knowledge at a basic level!

By Mawar A

Jun 7, 2023

Great experience, I love the lecturer explanation!

By JOCELLINE K P

Sep 8, 2022

Overall great course. But it's a little outdated

By Amanda F

Aug 15, 2015

Very interesting to find out about luxury brands.

By Hannelore T

May 19, 2020

Super interesting and good insight information!

By Alice V

Aug 4, 2020

Interesting course, dynamic and well organized

By Ludovica T

Jan 25, 2021

some data and topics are little bit outdated

By Aneil L

Nov 10, 2019

The lecturers gave really relevant examples.

By Sahar S

Oct 7, 2019

Very useful course with detailed information

By Veronica P

Mar 12, 2023

muy interesante , y realmente enriquecedor

By Kavish

Nov 19, 2024

Fluency in English could've been better

By Giorgia

Mar 27, 2023

great to start studying these concepts

By Natalia D Q

Jun 4, 2022

Excellent content an update is needed

By Martin A

Jan 28, 2021

Great in general, but needs updating.

By Maria C P

Jul 20, 2017

Clarity and vary interesting content!

By Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

By Nidhie S

Jul 11, 2023

Needs to update the course material

By Francesco I

Jun 5, 2020

great course very interesting .

By Steve K

Aug 18, 2015

Excellent teaching and material

By Nada K

Apr 9, 2020

Well organised and very clean.

By Md. A

Aug 13, 2020

This course is really amazing

By Eitan P

May 8, 2020

Superb course! Teaches alot.

By Shraddha V

Sep 23, 2017

Amazing content and delivery

By Elodie L

Sep 5, 2015

Intéressant et bien illustré

By Yusr D

Apr 8, 2024

Interesting and informative