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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1326 - 1350 of 1,413 Reviews for Management of Fashion and Luxury Companies

By Fiona S

Sep 5, 2021

may be actualized (in 2021)

By Alice A

Jul 29, 2020

Interesting and inspiring

By Yilin Y

Jun 29, 2020

This course is amazing.

By Giulia

Nov 10, 2020

english was really bad

By Meline I N

Nov 11, 2022

Very well organised

By Chiara B

Apr 19, 2022

Really interesting!

By Poonam J

Jul 28, 2017

easy to understand!

By Deleted A

Aug 17, 2016

Excellent content!

By 曾晶

Dec 24, 2015

很完整的论述,对于建立基本框架有用

By Freyana K

Oct 17, 2022

a great course!

By Laura P

Jun 21, 2017

Very interesting

By Zaid N

Aug 17, 2015

Amazing course!

By Chih-Han H (

Jul 13, 2020

YES I MADE IT1

By Paula D

Apr 22, 2020

Muy buen curso

By Belen S

Dec 6, 2019

Aprendí mucho!

By M J

Feb 3, 2022

Knowledgeable

By Angel D M G

May 18, 2021

It is great!

By ANTONIO

Mar 16, 2016

interesting

By Josue M M R

Oct 1, 2021

Buen curso

By Inna P

Nov 17, 2016

Helpful!

By Aparajita B

Mar 30, 2017

great!

By zyna s

Oct 9, 2016

good

By Pool J

Jan 10, 2016

****

By Valentina P

Jun 4, 2020

.

By Maria P

Aug 19, 2022

It was an insightful course about the fashion and luxury industry. There is some feedback I would like to share with the creators of that course so that it remains relevant and updated: 1. Some links do not work (it does not give the best impression) 2. As fashion is defined by fast movement the videos shared in my opinion need to be updated and should not be of almost a decade ago 3. Apart from discussing the current trends of the luxury industry (like corporate responsibility), and some obvious future trends like the importance of e-tailing, I would love it if I had seen some more interesting and unique insights about the evolution of the luxury goods industry. There was nothing mentioned in the course I already didn't know. 4. Before starting the lesson I was a bit concerned that the weight on these (fashion and luxury) industries (although intertwined) would be disproportionate and this is the impression I was still left with when I finished the course. I feel like fashion was given more space than luxury. Thus my suggestion is to maybe separate these two subjects into two different courses so that people coming from different industries will choose the right course for them. Thank you for all your effort to put this course together and for the knowledge you shared with us.