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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1401 - 1413 of 1,413 Reviews for Management of Fashion and Luxury Companies

By Shubham m

Jun 18, 2020

ok

By Bruce C

Jun 14, 2022

this course is terrible. the lectures are all over the place and the quizzes seem to be bot questions and answers that dont make any sense. i.e. answers aren't really clear and are just random sentences pulled from the lecture which are unrelated to the question. . there is also no feedback so you don't know where you went wrong. info is useful and the university is well known. i do recommend it despite the complaints. grazie mille.

By Yuta K

Apr 10, 2021

Very vague, inconsistent, some uninteresting topics, poor academic English level were my impressions but fashion industry works just that way. Unpredictable, pretentious and superficial. I was hoping to learn more about the actual business such as how they manage and build fashion brand.

By Hasnaoui

Mar 21, 2023

This course is quite oudated. It refers to brands and business models that are no longer relevant. Plus, all the market data is from 10 years ago. Since Fashion is an ever evolving market with dynamic shifts would recommend to find a most recent Fashion /luxury management course

By JS A

Dec 15, 2015

Contents are good and interesting, but speakers' english is so low and bad (pronunciation) that the course becomes almost unpleasant.

By Sekgwane J M

Aug 28, 2024

No certificate that makes it more of a hobby.

By Alba A V

Sep 1, 2022

Me dieron la beca para realizarlo y lo he superado con exito. Me dijeron que me daban el certificado al terminarlo con la beca y no puedo obteber el certificado. No encuentro la manera de obtener el certificado si no es pagando, cuando con la beca no era necesario pagar. Quiero una solucion y que me manden mi certificado. Gracias .

By Mario G

Mar 26, 2022

The course would make sense if teachers were available for follow up about the industry. Instead, I wrote to them and they answered me in a very unpolite way. Wherease if one shares his/her certificate on Linkedin, they immediately come and cheer. In the end, a totally useless and not recommended course.

By Tiziana M F

Sep 17, 2022

Sul corso non ho niente da dire mi è piaciuto tuttavia sono settimane che il certificato non viene visualizzato correttamente e mi appare la scritta fermi per manutenzione. Sono sbalordita perchè non esiste un centro di assistenza ed alla voce contatti in realtà moduli per i contatti non ce ne sono

By Lucia O

Aug 25, 2021

Me dicen que vuelva a pagar, por segunda vez para obtener el certificado

By Ariana M L

May 3, 2021

I dont recibe the certifícate yet.....

By Boris V

Oct 16, 2018

Very-very bad course