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January 3, 2024
Article · 3 min read
Instructor: Stacey Shanklin-Langford
20,579 already enrolled
Included with
(360 reviews)
Recommended experience
Beginner level
Foundational knowledge of digital marketing.
(360 reviews)
Recommended experience
Beginner level
Foundational knowledge of digital marketing.
Use features in Mailchimp.
Use design tools to create an email marketing campaign.
Prepare an email marketing campaign for distribution.
Add to your LinkedIn profile
Only available on desktop
By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction to Mailchimp and create a Mailchimp account.
Tour Mailchimp and set your audience.
Create an email campaign.
Design and edit your email campaign.
Finish your email campaign design.
Send your email campaign.
Foundational knowledge of digital marketing.
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
360 reviews
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23.88%
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1.66%
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Showing 3 of 360
Reviewed on Dec 29, 2020
Great for primary learning & for making a quick email campaign. A bit more discussion of other links & options could make it even more great.
Reviewed on Jul 25, 2020
Simple basics and effective i learnt about basics of MailChimp and email template creation
Reviewed on Jul 14, 2020
Mailchimp is an interesting site. It helps us to send huge email within a minute. One can make his career of email marketing by it.Thanks
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.