Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience.
Capstone: Making the Case for AI
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Capstone: Making the Case for AI
This course is part of AI for Marketing Specialization
Instructor: David Schweidel
Included with 
Gain insight into a topic and learn the fundamentals.
5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2024
Taught in English
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This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There is 1 module in this course
Put everything you learned in the AI in Marketing Specialization into practice in this capstone project.
What's included
1 video5 readings4 peer reviews
Instructor
Offered by
Recommended if you're interested in Marketing
University of Pennsylvania
Coursera Instructor Network
Google Cloud
University of Michigan
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