Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
Top reviews
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
151 - 175 of 1,035 Reviews for Market Research and Consumer Behavior
By Manasha S
•Sep 23, 2022
easy to understand and very knowledgable course which helps to serve in my educational path
By SILNA S
•Oct 24, 2020
It had all the views , perspectives and theories of market research. Course was very useful.
By aman a
•Oct 15, 2017
Really helpful, practical and simplistic content with expert way of teaching and putting up.
By ANDRE R T F
•Jul 3, 2020
Really good course to learn abount Market reaserch , whit good examples and easy to develop
By Dolly P
•May 22, 2020
It was great learning in Coursera with Shameek Sinha Sir. Very effeective teaching of Sir.
By Emannuele d O L
•Aug 28, 2019
Excellent course. Professor Shameek explains very clearly. Loved the examples with Tifany.
By VARUGHESE K K
•Oct 14, 2016
Excellent Course. Gives an In depth understanding of Market Research and Consumer Behavior
By Deleted A
•Jul 16, 2020
The Content of the course was excellent. It was very useful to make a marketing research.
By Olayinka A
•May 1, 2020
Love how Shameek breakdown the different topics to ensure each individual understands it.
By chirag
•Oct 19, 2016
sir,
I am chirag from India. I liked all the videos that you thought me during the course.
By Nor H B A
•Dec 21, 2020
I learnt many thing and this coursera help me a lot to understand about market research.
By Carlos P
•May 26, 2020
Da pie a mucha investigación por parte del estudiante. Buena explicación, lo recomiendo.
By Sreeram N
•Jun 30, 2020
The way of explanation and the video style is very interesting and easy to understand.
By Saurabh M
•May 26, 2020
Great explanation of each concept with examples. Thank you Professor Shameek sir. 😊
By YUSUFF D A
•Jul 15, 2021
The lecture was very educative, the lecturer did a good job, beautiful certificate.
By Ashit S
•Dec 5, 2019
This course actually helped me clear the "marketing research" concepts pretty well.
By Astrid P
•Apr 21, 2019
I'm a complete beginner in Market Research and this course helped me significantly!
By Joe A Z V
•Dec 18, 2017
I'd like to give 5 star for this course because of my professor here is very great.
By Mary J A
•Aug 29, 2023
exceptional materials and very helpful in expanding your skills in market research
By Kunal K
•May 6, 2020
very good course and in depth knowledge of consumer behaviour and market research
By Felix N
•Feb 21, 2018
It was an incredible opportunity to lear about marketing, completely recommended.
By JENNY E S
•Jan 9, 2025
Es muy interesante para identificar las estrategias de negocio y emprendimientos
By Ashish K
•Oct 3, 2022
It was extremely useful learning session for me. content and resource was apt .
By 121923603014 P V K
•Oct 11, 2020
very good information and it's useful to who are taking marketing specialization
By Kamile K
•Dec 11, 2019
Very informative, but intense and high passed course. Not a breeze but worth it!