Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
Top reviews
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
526 - 550 of 1,034 Reviews for Market Research and Consumer Behavior
By VU T T
•Aug 24, 2021
very good
By Pritam B
•Apr 29, 2021
Excellent
By Ryan D
•Feb 13, 2021
Thank you
By Shouq S A
•Sep 30, 2020
thank you
By Khyati D
•Sep 24, 2020
excellent
By NAFEW S J
•Sep 16, 2020
Very good
By PANCHAMI
•Sep 13, 2020
excellent
By Selly
•Aug 24, 2020
thankyou!
By Deleted A
•Jul 17, 2020
Satisfied
By Laveena D
•Jul 11, 2020
Excellent
By ABHISHEK K
•May 26, 2020
Very Nice
By HEMA M
•May 8, 2020
excellent
By ramya m
•May 2, 2020
EXCELLENT
By KOMMIREDDI S
•Apr 26, 2020
excellent
By Md M H
•Aug 24, 2018
excellent
By omesha V T
•Jul 4, 2020
good one
By Megh K
•Apr 24, 2020
nice one
By ghassen b
•Nov 19, 2018
adorable
By Nilisha
•Aug 28, 2024
Helpful
By Ramya S B
•Jul 14, 2021
Helpful
By Dr. S N B
•Jul 3, 2021
Awesome
By RAGHAD H H A
•Apr 1, 2021
Perfect
By Bhuwaneshwari B
•Nov 3, 2020
amazing
By Thi P L N
•Oct 23, 2020
amazing
By DHEA P S
•Oct 4, 2020
Awesome