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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,745 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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526 - 550 of 1,024 Reviews for Market Research and Consumer Behavior

By NAFEW S J

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Sep 16, 2020

Very good

By PANCHAMI

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Sep 13, 2020

excellent

By Selly

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Aug 24, 2020

thankyou!

By Deleted A

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Jul 17, 2020

Satisfied

By Laveena D

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Jul 11, 2020

Excellent

By ABHISHEK K

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May 26, 2020

Very Nice

By HEMA M

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May 8, 2020

excellent

By ramya m

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May 2, 2020

EXCELLENT

By KOMMIREDDI S

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Apr 26, 2020

excellent

By Md M H

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Aug 24, 2018

excellent

By omesha V T

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Jul 4, 2020

good one

By Megh K

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Apr 24, 2020

nice one

By ghassen b

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Nov 19, 2018

adorable

By Nilisha

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Aug 28, 2024

Helpful

By Ramya S B

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Jul 14, 2021

Helpful

By Dr. S N B

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Jul 3, 2021

Awesome

By RAGHAD H H A

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Apr 1, 2021

Perfect

By Bhuwaneshwari B

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Nov 3, 2020

amazing

By Thi P L N

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Oct 23, 2020

amazing

By DHEA P S

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Oct 4, 2020

Awesome

By Alexandra M

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Sep 17, 2020

love it

By GLORY M

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Sep 14, 2020

Awesome

By D S R

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Jul 9, 2020

Thank u

By Mohamed A B

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Jan 3, 2020

Awesome

By Bárbara C V

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Mar 3, 2019

AWESOME