Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
Top reviews
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
551 - 575 of 1,034 Reviews for Market Research and Consumer Behavior
By Alexandra M
•Sep 17, 2020
love it
By GLORY M
•Sep 14, 2020
Awesome
By D S R
•Jul 9, 2020
Thank u
By Mohamed A B
•Jan 3, 2020
Awesome
By Bárbara C V
•Mar 3, 2019
AWESOME
By foudia r
•Jun 22, 2018
awesome
By muthu k
•Feb 1, 2018
a
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By Ahlam M A
•Oct 27, 2024
ممتاز
By vi n
•Dec 16, 2022
good!
By Nithya B P
•Sep 26, 2022
good
By ACHINTYA J
•May 3, 2021
great
By Yogesh U
•Apr 28, 2021
Great
By ساره ي ا
•Sep 27, 2020
رائعه
By DHIVYA M
•Sep 24, 2020
greAT
By Shilpa R
•Jun 10, 2020
Great
By Irakli N
•Apr 25, 2020
great
By Eka C
•Apr 4, 2020
Great
By Andres R
•Jul 13, 2018
Great
By TORNIKE T
•Mar 17, 2018
super
By Budoor A T
•Nov 19, 2024
Good
By Hadia A R
•Jan 12, 2024
best
By Quốc V
•May 23, 2023
Very
By SAYAN C
•Mar 1, 2023
good
By ahmed m a a k
•Jan 5, 2022
nice
By SWADHIN K N
•Jun 23, 2021
good