A Very clear and simple language is used . Also it is an qualitative session which lead to great understanding about market scenario and consumer behavior.

Some of the videos do not have transcript which makes it a little tedious to take notes on the go. It would be perfect if transcripts are all available.

Good subject for the ones who have interest in understanding consumer behaviour patterns and implementing the right marketing strategies for the same.

Good content. Nice examples. It could be better presented. Especially the example with the real store purchase. the examples looked disconnected.

it such a great course bcs now I know how to do market research, how to know consumer behavior so we know what kind of product to sell etc

Great Course! A quick learn course to understand the factors involved in market research, customer behavior and customer thought process

The course was great although it would have been better if there were real-life case studies from companies and their consumer behavior.

A very nicely elaborated courses. Not challenging at all with a great structure for the continuation of research or marketing education.

Learned alot about market reasearch and what it means to conduct a study! Was fast pace but super helpful on my journey into marketing.

Reading material is really very good

Videos can be made more detailed and long and some should done on focusing the attention of Lerner

Felt like some information was missing when taking the quizzes. Like some questions about things not discussed in videos or readings.

Overall its a good short course on Market Research. Only thing that can be done better is the presentation slides with more topics.

It was an amazing experice that gaves me the opportunity to know more the basic info about Marker research and Consumer Behavior.

I just loved the way he exemplified the topics but sometimes it seems venturesome to me to get clear understanding of the topics.

It was a nice course built with real-life examples. I liked the consumer behavior section more than the market research section.

Concise but may be need detailed power point rather than overwhelmed transcript as it will be easier to take it as a reference.

Useful course for students and professionals willing to introduce themselves into this field of study. It was a nice experience.

It is an overall good course, but it seems that much content has been omitted, like the data analysis fundamentals in Week 4...

i think the wording of the quiz can be made to be more simpler and much more understandable but nevertheless,it was worthwhile.

It's a great course with great content but sometimes i felt that the videos need to have some more data to comprehend more.

great learning design and concise.

I would appreciate if it could be made jargon free at certain parts or add more context.

some concepts were hard to understand without any examples provided. But overall i learned a lot and recommend the course.

Thank you. The course is an overview of marketing research. The explanation was clear, and the examples were relatable.

1. missing videos - especially in sampling and analytics parts

2. final test answer is wrong - type I and type II error

Consumer behavior topics explained well in practical aspects than marketing research theoretical aspects explained ,.