Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
Top reviews
NS
Jun 28, 2020
Nice and systematic presentation of the contents help to gain the knowledge to anyone.
Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
676 - 700 of 1,024 Reviews for Market Research and Consumer Behavior
By WAJIHA M
•Apr 19, 2020
Some parts were very basic however, i believe technicalities and difficult terms should have been elaborated further.
By Fei X 徐
•Jul 23, 2018
Very interesting explanations on the consumer decision making process. Help us to think using real life examples.
By Carlos A R E
•Nov 4, 2019
Buena introducción a la materia, quizás demasiada terminología y poco espacio para reflexionar sobre la misma.
By Md A Q
•Dec 27, 2021
Consumer Behavior part was excellent. but the market research part was below average. Overall, a good course.
By Massimiliano M
•May 6, 2019
At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)
By SAFAA M A A
•Nov 20, 2020
I found some difficulty in accent of the speaker, over it by follow the script attached with each video
By Gunes M
•Apr 4, 2020
From data collection to making questionnaire, this course helped me in understanding marketing research.
By Sunnatbek S u K
•Aug 16, 2020
Useful informations and lessons about market research and how to conduct a marketing research. Thanks.
By Myrto K
•Nov 3, 2020
Very good course! It would be very helpful to have access to slides of the info presented on videos.
By Soviet K
•May 5, 2022
Need to see more example as graphic, practice exercise in data analysis through SPSS software etc.
By Varun P
•Apr 9, 2020
Course was quite apt and the sequence was just perfect. Good refreshing knowledge of basic skills.
By Rifdah A
•Apr 5, 2023
Theories are very rich, but it would be better if it has more example on it. Thank you Professor.
By Rishabh G
•Apr 7, 2020
The course is great and filled with live examples but could have a little more extensive content.
By Sarah S B
•Jul 1, 2018
The course was insightful - I would add more real life examples especially in the weeks 3 and 4.
By Christopher K
•Mar 9, 2019
Overall good course, they could work on presenting the information in a more organized fashion.
By Rachit G
•Apr 22, 2020
I really like the course. But it would be great if there is mention of a textbook for the same
By Deleted A
•Aug 20, 2019
More focus on theory and somewhat lack practical perspective, but overall it is a good course.
By Niko H
•Sep 14, 2021
Really good course overall, especially for beginners to understand basics of market research.
By Jill M
•Apr 30, 2020
This course provides a good overview of market research goals, processes, and methodologies
By MD. A I
•Apr 27, 2021
Overall a pleasant learning experience. Please proofread the transcripts and subtitles.
By ANIL K P
•Aug 8, 2020
very concise and mentioned only those topics which are relevant to the market research.
By Samuel N
•May 7, 2022
This course will help me with my current proffession, I am very proud to have taken it
By Ivan L D K
•Mar 27, 2017
Subtitles of some videos are not well done. I think we need more documentation in pdf
By Trịnh A K
•Dec 13, 2023
The accent of the teacher is quite difficult to understand but thats not a big deal.
By Sagar K S
•May 4, 2020
It's such a knowledgeable course to every one.. It's really helpful to me.
Thank you