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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,745 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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751 - 775 of 1,024 Reviews for Market Research and Consumer Behavior

By Adeniyi O

Jan 23, 2020

Tutor accent and compounding explanations

By Ninad P

Nov 2, 2016

Good course...very good basic exposure

By JIL P

May 25, 2020

good course. got to learn mang things

By caleb r

Mar 30, 2020

Good Study material and good teaching

By Amol N

Jul 25, 2020

Its great learning overall, thanks !

By Valeria N

Apr 12, 2021

well done, but too much technical

By Abdullah A

Jun 3, 2020

Excellent , but examples are few.

By Lole A H

Apr 17, 2020

Nice content.

Easy to understand.

By Maximiliano C

Jun 16, 2020

Complex readings for beginners.

By Khandaker T A

Nov 11, 2020

This is an outstanding course.

By Ankit S

May 6, 2020

excellent for the beginners.

By Sparsh R

Apr 22, 2020

The instructor was very good

By Amanda L

Jan 25, 2020

The tutors doesn't help much

By JGMM B

Sep 5, 2018

Sometimes hard to understand

By Arindam D C

Feb 19, 2018

Good course for a beginner !

By Doğuhan K

Sep 10, 2020

a nice and fluent course

By Sebastian A

Jun 7, 2020

Sobresaliente en general

By Jacqueline B

Jun 26, 2017

Logical, but too simple

By Chengyu Y

Jun 8, 2022

这个课程讲的通俗易懂,给了我这个小白很多想法

By SRAJAN S

Sep 28, 2020

More examples required

By Abdul A

May 7, 2020

it was of great help

By Deepakshi S

Aug 30, 2021

Best for beginners .

By SINDHU. S

Sep 29, 2020

Awesome teaching..!!

By Singh Y

May 25, 2020

Audio can be better

By Guillermo M

May 16, 2020

Me ha gustado mucho