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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,745 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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776 - 800 of 1,024 Reviews for Market Research and Consumer Behavior

By Vanishri K

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Sep 23, 2020

Informative Course

By SUBASRI.K

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Jun 29, 2020

Very useful course

By B P R V

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Nov 24, 2022

ITS A GOOD COURSE

By SAKTHIVEL S

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Sep 22, 2020

i think good work

By ABHILASH E

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Jul 22, 2020

Improve knowledge

By SREE K P

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Sep 26, 2020

It's very useful

By Nivaas v (

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Aug 18, 2020

very imformative

By CHAYAN S

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May 15, 2020

Very Good course

By Chandrashekhar T

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Aug 21, 2021

Awesome Course

By Akash K

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Jul 11, 2021

good learning

By Thirugnanam M

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Sep 20, 2020

It's helpfull

By Vrunda V C

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Jan 31, 2022

Very Useful.

By Jayant J

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Mar 30, 2021

great course

By Bhongade S N

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Aug 1, 2020

It was great

By T H S

•

Mar 22, 2018

just amazing

By Sergio R C

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Jul 14, 2021

Nice course

By AKSHIT G

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Apr 19, 2021

good course

By Daniela P

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Jul 20, 2020

Good course

By Devjyoti B D

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May 30, 2020

Nice Course

By Mishhab

•

May 9, 2020

Good course

By Gaurav S

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Sep 9, 2020

Very good

By satish b d

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May 8, 2020

Excellent

By yerubandi v v s y v v

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May 1, 2020

Very good

By satyanarayana d

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Apr 25, 2020

very good