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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,745 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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901 - 925 of 1,024 Reviews for Market Research and Consumer Behavior

By Sultan M S S

May 15, 2020

Shallow representations of concepts, especially in research part.

By Julio C G

Mar 27, 2020

Great course, something its difficult to understand the proffesor

By Uphar

Sep 3, 2019

Too much of theory should have included real-life examples.

By EHSAN A

Feb 27, 2022

غنية بالمعلومات , اللغة الانجليزية عند المحاضر غير مفهومة

By Lina G

Oct 15, 2021

It can be useful to have more applied examples than theory

By Lucas D B

Dec 2, 2017

It would help to learn if there were real life examples.

By Zakaria A

Apr 25, 2020

Interpretation of the definitions could be more helpful

By Amir M M L

Aug 24, 2021

The accent, the video material, the pdfs are too long

By APURBA B

Jul 21, 2020

Content was very basic. Presentation was not so good.

By Majed A A

Nov 18, 2020

the indian accent e little bit hard to understand

By Shubham K

Apr 11, 2020

faculty not that good in explaining concepts.

By Vishal K

Jun 16, 2022

The course is good but it is too therotical.

By DEMET A

Mar 24, 2023

this is a very basic course

Not challenging

By Md I H

Oct 8, 2021

its specially focused on consumer behavior

By Thet N S

Jun 4, 2020

in week 4, i want more practical examples.

By Sebastian S

Aug 31, 2017

The English of the teachers could be b

By Nayla M

Apr 2, 2018

It was too theoretical in my opinion.

By Maged M A

Jul 3, 2020

Not enough examples for a beginner

By Fátima M L

May 27, 2017

Very superficial; very basic stuff

By Cristian B

Oct 7, 2020

need more examples on definitions

By Armando M

Aug 24, 2020

Requires more practical examples

By Andrew J B

Sep 15, 2021

Instructor seemed dispassionate

By Chaitanya M

Apr 27, 2020

Some Live Tutorials were great.

By shorn

Aug 24, 2017

Some aspects are confusing.

By Camila A

Nov 21, 2022

Was not what I expected