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Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University
420 ratings
About the Course
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.
Top reviews
MH
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I learned a lot from the course Thanks for teaching! It is very useful.
NB
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Superb contents. Very high level of difficulty. Excellent clarity based on detailed analysis with explanation.
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By Skyler R
•Jan 10, 2020
Need more practical analysis tools, less theory