Fundação Instituto de Administração
Marketing e o Consumidor no Ambiente Digital
Fundação Instituto de Administração

Marketing e o Consumidor no Ambiente Digital

Gustavo Carvalho
Fabiano Castello
Artur Vilas Boas

Instructors: Gustavo Carvalho

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

34 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

34 hours to complete
3 weeks at 11 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Este módulo irá abordar o processo decisório do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar até a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organizações.

What's included

6 videos18 readings7 assignments

Neste módulo, será abordado o processo de mensuração de resultados por meio de ferramentas que apoiam o processo de análise de resultados.

What's included

7 videos13 readings7 assignments

Neste módulo, iremos discutir de que forma é possível monitorar KPI’s por meio de visualização de dados utilizando os softwares, como o Python.

What's included

6 videos9 readings7 assignments

Neste módulo iremos abordar o processo de segmentação de mercado utilizando a técnica de Cluster.

What's included

6 videos15 readings7 assignments

Instructors

Gustavo Carvalho
Fundação Instituto de Administração
2 Courses231 learners

Offered by

Recommended if you're interested in Marketing

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