This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
Foundations of Marketing Practice for Non-Majors
Gain insight into a topic and learn the fundamentals.
4.5
(11 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
Prepare for a degree
Skills you'll gain
Details to know
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Assessments
8 assignments
Taught in English
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There are 4 modules in this course
In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.
What's included
3 videos6 readings2 assignments
In this module, we will begin to learn about strategic-level marketing planning.
What's included
2 videos1 reading2 assignments
In this module, we will begin to learn more about the marketing environment and marketing research.
What's included
2 videos1 reading2 assignments
In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.
What's included
2 videos1 reading2 assignments
Instructor
Instructor ratings
4.5 (5 ratings)
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
Fundação Instituto de Administração
Universidad de Palermo
IE Business School
Prepare for a degree
Taking this course by University of North Texas may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.