In this course you will gain insights into content marketing management, focusing on product creation, management, and branding strategies. Delve into pricing strategies like customer value, cost-based, and competition-based pricing, and learn the best approaches for product launches. Understand the product lifecycle, deliver value through pricing, and master distribution channels for optimal market reach.
Marketing Management Essentials: Price and Place
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the product lifecycle
Learn how to deliver value to customers by discussing main pricing strategies
Acquire insights in distribution channels
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
In this course, we will learn about the comprehensive aspects of content marketing management, including the essentials of product creation, product management, and branding strategy. We will delve into the intricacies of defining the right price and identifying the ideal place to sell our products or services. We will also cover various pricing strategies such as customer value pricing, cost-based pricing, and competition-based pricing, as well as the specific strategies needed when launching a new product.
What's included
2 videos4 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
IE Business School
IE Business School
IE Business School
University of California, Davis
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