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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,706 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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301 - 325 of 406 Reviews for Developing a Winning Marketing Strategy

By Ragavan K R

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Mar 10, 2021

Excellent

By Punithan L

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Mar 9, 2021

Excellent

By DHEVA D R

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Mar 3, 2021

excellent

By Manne A k

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Dec 1, 2020

Excellent

By Sardar A Z

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Sep 13, 2020

Excellent

By Arun M

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Jun 22, 2020

Very Good

By TRIDIB G

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Jun 21, 2020

Excellent

By Novruz R

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May 20, 2020

So great!

By Vugar B

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May 7, 2020

Excellent

By Lalatendu S

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Apr 28, 2020

Excellent

By Chandhini x

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Dec 27, 2019

Excellent

By Santhosh k G J

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Dec 11, 2019

excellent

By LUIS S P V

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Dec 3, 2017

excelente

By SHAKSHI K

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Oct 18, 2022

helpful

By Vanshay N

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Oct 14, 2021

amazing

By Sumita S

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Mar 30, 2018

Awesome.

By MANOJBABU B

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Feb 19, 2022

helpful

By Dr V G

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Oct 29, 2020

must do

By Melikova F

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May 7, 2020

Perfect

By Ignacio M D

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Sep 7, 2019

awesome

By Ryutaro I

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Jun 21, 2022

Great!

By SASIKUMAR P

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Jun 16, 2020

Useful

By Eslam T A M

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Jun 5, 2020

Thanks

By SNEHAL B K

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Oct 21, 2022

good

By ANKIT M

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Oct 20, 2022

good