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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,706 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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401 - 406 of 406 Reviews for Developing a Winning Marketing Strategy

By Wacko-Jacko H

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Sep 18, 2017

Course very relevant but needs material and reference

By KANNAN R

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Nov 12, 2018

Good in lecture and content of paper.

By soukaina a

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May 12, 2023

I've been trying to take the quiz for almost a week but can't!! it is locked

By Menka S

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Nov 3, 2022

HERE I NEED THAT SOMEONE REVIEW MY PEER ASSIGNMENT.ITS TO MUCH URGENT

By Aayush S

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Sep 8, 2021

GOOD

By Sebastian B

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Feb 16, 2022

They comminicate that you can do the course time idependent and that you are flexible to freely manage the time needed to complete the course. however this is not true! Only first module can be done and then one has to wait until time has passed in order to unlock the new modules and assignments that are needed to complete the course.

Really bad that the course can not be done time independently., and false advertisement!