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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,706 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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176 - 200 of 406 Reviews for Developing a Winning Marketing Strategy

By BALGOVIND P B N

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Aug 4, 2020

Excellent course loved Prof. Noel's energy

By Christopher G

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Sep 15, 2018

Fantastic Professor, relevant discussions.

By VAIBHAV G

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Oct 22, 2022

we learn soo many things about marketing

By PRIYANSHI J

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May 14, 2020

a very knowledgeable and helpful course!

By Prof M J

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May 17, 2022

very well organised and executed course

By Alvin B

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Oct 27, 2020

This course is great highly recommended

By Zaur A

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May 26, 2020

I got what i was expected and even more

By Jieyun L

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Sep 28, 2020

very comprehensive, though quite basic

By Amr Y

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Sep 19, 2022

it is useful and very awesome 😍😍🌹

By DEEPIKA K

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Oct 31, 2021

VERY HELPFUL SITE THANKS TO COURSERA

By Maryam B M

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Sep 5, 2020

Thanks Prof. Hayden. I learned a lot!

By Stevan

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May 26, 2020

It is the best online course to learn

By Aman V

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Nov 21, 2021

good course for a management student

By Rishabh R

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May 20, 2020

A really informative and fun course!

By Jou P

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Sep 6, 2018

Good material, resources and faculty

By H. W H D

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Mar 18, 2018

Fantastic. Very engaging professor.

By Abdul R B M R

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Feb 6, 2023

Trains you intellectually for sure!

By Niharika S

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Jul 13, 2020

wonderful course

i have learnt a lot

By Machon B

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Sep 18, 2018

Great course and very informational

By Jacopo A

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Mar 20, 2021

Amazing course, amazing professor!

By Yone L

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May 8, 2019

Great course, staff, and platform.

By Umer A

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Aug 16, 2018

very comprehensive course outline

By Yogita p

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Nov 15, 2021

it is very helpfull for students

By JENEETA

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Jan 20, 2020

very nice and interesting course

By Palavala A

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Jan 29, 2019

Good knowledge skills improvable