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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,081 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

KM

Feb 1, 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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101 - 125 of 193 Reviews for Marketing Mix Fundamentals

By Yagnik D A

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Sep 7, 2022

Great Learning!

By Ivonne B A

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Sep 10, 2021

Muy informativo

By kiran p

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Mar 21, 2018

awsome learning

By Micheline C W (

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Apr 11, 2022

great teacher!

By MYNUL I

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Oct 17, 2020

Thanks to all

By Charles O

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Feb 4, 2020

simply amazing

By Samuel A A

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Dec 5, 2021

Was excellent

By sulaxana r

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Sep 17, 2020

very helpful

By Nikhil K S

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Oct 29, 2018

Great Course

By Savdar I

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Mar 18, 2018

Good course.

By MUHAMMAD D A N

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Oct 31, 2024

nice course

By Angela P C G

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Oct 10, 2023

SUPER BUENO

By Nikhil G

•

Dec 31, 2022

good course

By MANJUNATH C S

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Sep 9, 2020

Good course

By Dr. G G P

•

Jun 25, 2020

nice course

By SUSHANT C

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Nov 19, 2024

gfgftfgfgh

By Nelson E M G

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Sep 30, 2023

Thank you!

By Olga L G C

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Sep 29, 2023

Excelente.

By Sebastián M R

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Sep 19, 2021

Buen curso

By ARJUN C V

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Sep 30, 2020

better one

By NIDHI P J

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Sep 18, 2020

great work

By Rajat D

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May 30, 2020

Niceeeeeee

By Phuong N N L

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Sep 11, 2017

nice class

By Mobin K

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Sep 22, 2024

Excellent

By ximena t t

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Sep 13, 2021

it`s good