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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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251 - 275 of 739 Reviews for Digital Media and Marketing Strategies

By Vicha R B

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May 23, 2018

great course so far, thank you.

By Precious G

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Mar 2, 2021

Something new and challenging.

By Neeru J

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Nov 19, 2020

feeling proud by learning this

By Alvin B

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Oct 21, 2020

Thanks I learn a lot on this..

By Harriet L

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Oct 3, 2020

Fantastic and very educational

By Bijay P K

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May 22, 2020

Very Helpful to enhance career

By 5016 - A M

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Jul 24, 2019

great place to lear and lead.

By Jose S

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Sep 12, 2016

Nice teacher, course was nice.

By Magda T

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Dec 4, 2015

Brilliant I really enjoyed it!

By Eslam O

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Sep 14, 2020

THANK YOU FOR PERFECT CONTAIN

By Рацеева С С

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Apr 8, 2019

Great course. Thanks , Mike !

By TAMER U

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Nov 2, 2020

It's excellent. thank you :)

By Aayushi G

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Oct 27, 2020

Really good and Informative.

By Julia B

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Oct 25, 2018

Really great basic overview!

By Randy O B

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Aug 30, 2018

Great course for development

By Лещин М

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Jul 30, 2018

Very interesting and useful!

By Tara M

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Dec 14, 2017

really clear and informative

By Yining L

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Nov 3, 2017

Insightful and very helpful!

By Mohamed S B

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Oct 20, 2017

This course benefit me a lot

By Walid H M

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Jan 31, 2017

nice and informative course

By Marco M

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Apr 19, 2020

Awesome!!, 100% Recomended

By Alexandre R

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Aug 27, 2019

Excelente curso. Recomendo

By Omar S O

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Mar 17, 2019

I highly recommend it!

Omar

By Kimmo S

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Sep 5, 2020

Very educational! Thanks!

By Oluwafemi A

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May 7, 2020

A very insightful course.