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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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301 - 325 of 739 Reviews for Digital Media and Marketing Strategies

By Carol M R M

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Dec 30, 2020

Excellent course!

By Melinda K

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Sep 28, 2020

Interesting class

By WITNESS D M

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Sep 28, 2020

great instructors

By Nuwan

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Aug 2, 2020

Excellent course.

By Suprath S

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Jun 29, 2020

Awesome course!!!

By Hong C

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May 16, 2020

I LIKE THE COURSE

By Mattia T

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Feb 1, 2019

Excellent course!

By ayman m f e

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Dec 29, 2018

Excellent teacher

By jad d

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Jan 2, 2021

enjoyed learning

By SUNIL K

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Nov 25, 2020

very good course

By Nitesh N

•

Oct 1, 2020

excellent course

By APURVA -

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Sep 15, 2020

It was excellent

By LYSINDER A B

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Sep 2, 2020

Great learnings.

By Prince K O

•

Aug 9, 2020

Excellent course

By Nat C

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May 25, 2020

Great Prof. Ever

By Zakaria A

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Apr 12, 2020

Excellent course

By Karthik k

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Apr 10, 2020

Very good course

By Mateo J U

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Dec 21, 2018

I learned a lot!

By Richa B

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Aug 13, 2017

Great experience

By Marica A

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Jun 18, 2017

Excellent course

By Tamara A

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May 16, 2017

Very informative

By Faris C

•

Dec 20, 2020

Well Structured

By Enoch D A

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Apr 26, 2020

great course ..

By Edson d O

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Jul 11, 2018

Great Course!!!

By Adnan K

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Sep 11, 2020

Really helpful