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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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326 - 350 of 739 Reviews for Digital Media and Marketing Strategies

By Shaurya s

•

Sep 6, 2020

amazing course

By VIGHNESH J

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May 6, 2020

Excellent work

By Laura F S

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May 4, 2020

Good excercise

By Christopher S

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Feb 14, 2020

Awesome course

By Rajat P

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Sep 9, 2019

Awesome course

By Sunita P

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Nov 8, 2016

Great course!!

By Engr. A U Z

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Sep 30, 2021

Great course.

By Simon J A H

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Nov 4, 2020

Great course!

By Keith K D

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Oct 5, 2020

Great course,

By Akhil V

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Oct 11, 2018

Great course!

By PRISCILLA P

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Jan 22, 2018

Great course!

By peresvetov k

•

Aug 30, 2016

Great course!

By VAIBHAV C

•

Aug 20, 2020

nice course.

By Hamid T H H

•

Jun 22, 2020

Amazing !!!!

By Deni S

•

Jun 6, 2020

it's so good

By MOHAMED H

•

Mar 3, 2019

great course

By Mehrdad k

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Jan 11, 2019

great course

By Marcos D B

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Jan 15, 2018

Good course.

By Andrew Y

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Sep 17, 2020

Good Course

By Abeer a b

•

Jun 20, 2020

good course

By Vishal S

•

Apr 30, 2020

Insightful.

By Mikhail S

•

Mar 28, 2019

very useful

By UTKARSH M

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Mar 4, 2019

Good course

By ahmed f

•

Jul 24, 2017

very useful

By Hemant K

•

Nov 17, 2015

Nice Course