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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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351 - 375 of 739 Reviews for Digital Media and Marketing Strategies

By Pranjal B S

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Aug 28, 2020

impressed.

By Гільтай Л С

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May 12, 2020

Все супер!

By Marieta T

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Oct 4, 2019

Amazing co

By Amanda O

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Dec 13, 2016

Excellent!

By gauraksh m

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Dec 10, 2021

very good

By Carlyn M Q

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Jan 15, 2021

wonderful

By Bruna B

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Oct 13, 2020

Loved it!

By inggrid r

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Jun 14, 2020

Very good

By paula a g c

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May 17, 2020

excellent

By Hansen P W

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Apr 11, 2020

Excellent

By Margarito Z

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Jul 18, 2019

Excelente

By Eman K A H

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Jun 3, 2018

excellent

By Claudio D S F

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Oct 17, 2017

very good

By Anantharam S

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Sep 12, 2017

Excellant

By Renjiro P E Y

•

Jan 7, 2021

detailed

By Carlos A N S M

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Nov 12, 2015

Perfect!

By Anthony V

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Oct 6, 2019

Thanks!

By Abishek Y B

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Sep 2, 2020

Great

By Afsana A A

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Jul 6, 2020

great

By Rahul G

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Mar 4, 2021

cool

By Martha O

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Nov 30, 2020

Good

By MANISH N

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Nov 21, 2020

good

By Tabitha E S

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Sep 28, 2020

Good

By AHMED A A A E

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Sep 11, 2020

good

By ARTHI.V

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Aug 7, 2020

Good