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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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451 - 475 of 739 Reviews for Digital Media and Marketing Strategies

By Peter E

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Sep 21, 2015

Excellence in targeting the audience

By Ricardo S

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Oct 29, 2017

Great module! I've learned a lot.

By Ahmed Z

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Apr 2, 2016

Very interesting and useful.

By Srohit R

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Feb 8, 2016

Good course to learn from.

By 吴嘉懿

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Oct 12, 2020

有关于用到境外的一些app时对中国学生不是很友好。

By Kloe' S

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Oct 4, 2020

It was great I enjoyed it

By Kumari y

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Sep 23, 2020

such a effective learning

By Widya S

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Dec 3, 2018

Good training for newbie

By Danilo A

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Nov 21, 2017

Muy bueno y completo.

By Muskan R

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Jun 6, 2020

great and insightful

By Ardra A K

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Oct 4, 2020

Very nice course..

By Saloni S

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Apr 17, 2020

nice overall

thanks

By Sebastián Q

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Oct 6, 2019

Good introduction

By Devesh C

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Jun 13, 2020

Very informative

By NIKHIL M U

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May 11, 2020

Excellent course

By Michael S

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Apr 23, 2020

Very insightful

By Nkululeko S M

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Aug 23, 2018

Great course!

By Pradeep K

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Dec 26, 2017

Nice Course..

By RASHED P

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Oct 11, 2020

Good Efforts

By xerud 1

•

Oct 24, 2020

Informative

By Mohamed k a

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Jan 30, 2020

really good

By Merve T

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Dec 26, 2019

it was good

By OKAN T

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Sep 19, 2020

Thank you!

By Nikhil “ S

•

Nov 7, 2020

very good

By Ms. A B

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Jul 28, 2020

very nice