This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization
Instructor: Sandy Jap
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This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.
4 videos3 readings2 assignments
This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.
9 videos4 readings1 assignment
Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.
3 videos2 readings1 assignment1 discussion prompt
Emory University
Emory University
IE Business School
Emory University
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