This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Incentives
Marketing Channel Incentives
This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization
Instructor: Sandy Jap
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
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This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.
What's included
5 videos4 readings1 assignment1 peer review1 discussion prompt
This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.
What's included
6 videos1 reading2 assignments
This module overviews and defines direct sales channels and their management challenges via specific examples.
What's included
5 videos1 reading1 assignment2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Marketing
Northwestern University
University of California, Irvine
West Virginia University
IE Business School
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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