**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.**
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Navigating Generative AI: A CEO Playbook
Instructor: Jeff Maggioncalda, Coursera CEO
7,668 already enrolled
Included with
(74 reviews)
What you'll learn
A practical overview of GenAI’s capabilities, limitations, and where it may be heading
How to use GenAI as a "thought partner” to set strategy, improve decision-making, analyze competition, and communicate more effectively
How to enable your organization to use GenAI to create customer value and boost productivity
How to move quickly and safely with an understanding of the risks associated with this technology
Skills you'll gain
Details to know
Add to your LinkedIn profile
4 assignments
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Module 1 introduces the transformative impact of Generative AI on businesses and the motivations for its implementation. It highlights the groundbreaking potential of Generative AI and the importance of swift adaptation. A key focus of this module is the exploration of how CEOs can use GenAI as a strategic thought partner, emphasizing critical thinking and providing practical exercises.
What's included
9 videos1 assignment1 ungraded lab
Module 2 explores the impact of Generative AI on industries and jobs. A significant emphasis is placed on providing tools for CEOs to thoroughly analyze the impact of GenAI on various aspects of their business. The module also explores how GenAI can create customer value and enhance organizational productivity, offering practical strategies for identifying productivity opportunities.
What's included
4 videos1 assignment5 ungraded labs
Module 3 primarily focuses on preparing your organization for the successful integration of Generative AI. It emphasizes the importance of engaging and training your workforce on GenAI, discussing the unique aspects of a GenAI transformation, and offering practical guidance on readying your organization. Strategies for skilling your workforce on GenAI are provided, ensuring that everyone from executives to team members can effectively utilize this technology.
What's included
5 videos1 assignment
Module 4 discusses the various risks and concerns associated with Generative AI, including business model risks, inaccuracies in AI-generated content, data security, and privacy concerns. It emphasizes the importance of understanding and addressing these risks. A significant part of this module is dedicated to exploring the ethical considerations for using GenAI. It highlights the importance of developing responsible AI principles and practices, guiding CEOs in creating ethical principles for Responsible AI tailored specifically to their own companies.
What's included
3 videos2 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Machine Learning
Why people choose Coursera for their career
Learner reviews
Showing 3 of 74
74 reviews
- 5 stars
84.21%
- 4 stars
11.84%
- 3 stars
2.63%
- 2 stars
0%
- 1 star
1.31%
New to Machine Learning? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.