In this course, you will uncover the impact of network externalities in the digital economy. Learn how they fuel internet-based business models and the rise of unicorns, and how they create a winner-takes-all market. Understand different network externalities and their effects on competition and consumer choice. Dive into real-world examples to grasp these market-shaping forces.
Network Externalities, Platform Markets and Sharing
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Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the concept of network externalities
Explore the impact of network externalities on market dynamics
Analyze real-world examples of network externalities
Skills you'll gain
Details to know
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Recently updated!
August 2024
Assessments
2 assignments
Taught in English
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There is 1 module in this course
In this course, we will learn about the significant role of network externalities in the digital economy and in communication technology. We will learn how network externalities are crucial for business models relying on the internet and how they can lead to the emergence of unicorn businesses, which attract massive investments due to their potential to dominate the market.
What's included
6 videos4 readings2 assignments
Instructor
Offered by
Recommended if you're interested in Business Strategy
Northwestern University
Politecnico di Milano
Digital Marketing Institute
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