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Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School

4.7
stars
191 ratings

About the Course

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

Top reviews

SC

Sep 28, 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

AC

Jun 25, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

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1 - 25 of 56 Reviews for The Neuromarketing Toolbox

By Venkatesh

Nov 24, 2019

As a visual communication graduate and someone who has been working with the presentation design industry for over 13 years I am super impressed by this course and the structure and design of the videos. Kudos to the team. And thank you very much. Super impressed :)

By 김승혁

Jan 6, 2020

It was easy to understand and compact!

By Malak E

Nov 9, 2021

definitely one of the best courses i've taken. it goes deeper into the neuromarketign field, providing a more realistic picture of the application of neuromarketing tools.

By Perla M R M

Sep 15, 2020

I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.

By Brad H

Nov 12, 2020

The production value of the course was superp. Great graphics and course instruction. Audio was clear and engaging. Readings were fascinating. Interviews very interesting. This was my first Cousera course and if they are all as good as this one, there will be plenty of learning to do!

By ALESSANDRA I J

Jan 5, 2021

For people who do not know anything about neuromarketing, this course is indicated, the explanations of the use of different tools and its purpose is quite simple to understand, without leaving aside a fairly complete explanation of the topics.

By anbumathi

Sep 6, 2020

A great course to know about the basics of brain activity.Waiting for the second course in line with neuromarketing toolbox.

The way of explanation is too good and this course provoked my thoughts of doing research on neuromarketing.

By Alejandra C

Jun 26, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

By Laimona S

Nov 30, 2019

Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!

By Abdullah S (

Sep 18, 2020

Really interesting with visuals. Other university courses are not able to capture my attention like this one.

By Poongodi B

Apr 23, 2020

Very Explanatory and highly relevant course for a marketer of this century

By Akziza T

Nov 26, 2020

The best course about neuromarketing I even had.

By Rick W

Jul 28, 2021

The course is fine; what is NOT fine is the way that Coursera constantly tells you that you're "late" with the assignments. I audited the course. I wasn't "late". I took the quizzes. But Coursera doesn't give you credit for taking the quizzes unless you "upgrade". So, I did ALL the work, but cannot complete the course without paying? Then why let people audit the course? Totally stupid.

By Tarlan A

Oct 2, 2020

I am thankful to Prof. Jesper Clement for such an exceptional course. It was so informative and well organised. I especially enjoyed the Week 2, where learned more about eye-tracking measures method and how the technique can be implemented. I believe I could implement this information for sustainability & innovation in a rapidly changing economy.

By Sagar C

Sep 29, 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

By Guldana R

Aug 3, 2020

I enjoyed the course, because it's informative, up-to-date and completely neuroscientific. The videos are quite accurate, pleasant and well-thought to watch. Supplementary materials are also helpful.

By Inês M G

Mar 15, 2022

The course is amazing and super interesting! I am a student of Psychology and many familiar topics were covered but from a different perspective, and that was fantastic!

By Esteban C

May 8, 2024

Muy buen curso introductorio para quienes se acercan a la neurociencia y el marketing y todas sus herramientas actuales y en desarrollo. Muchas gracias

By Shiladitya S

Jun 14, 2021

Excellent Course , precise, to the point, the concepts are explained in simple manner. I found the reading materials very useful and interesting

By Oscar G

Dec 30, 2020

This course taught me about pros and cons of using different tools for Neuromarketing research. Thanks so much, Jesper, hope to see you someday!

By Abhishek B

Nov 1, 2023

Brilliant course with easy-to-follow modules for someone like me who had no prior experience into the world of consumer behavior.

By Yaki M

Aug 5, 2021

This is an exceptionlay informative course. I includes information and theories that might be of interest for everyone.

By Manuel A A G

Jul 28, 2020

Absolutely great. The course gives you useful neuromarketing toolbox and let you get a better understanding of this area

By kianoosh m

Jul 25, 2022

it was so helpfull and the course was step by step and give good view of neuromarketing. tnx to coursera for this plan.

By melovia f

Sep 3, 2024

I totally recommended this to anyone who loves to learn both biology, psychology and business at the same time.