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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,328 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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426 - 450 of 856 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Pablo F B

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Nov 29, 2017

Sueper! Very interesting and practical infos. Very satisfied.

By matteo T

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Nov 27, 2020

very interesting.. hope I can learn more about this subject.

By Zahira M M

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Dec 9, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

By Dang H N

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May 21, 2017

Gained an awesome experience relating to consumer behaviours

By Fazlurrahaman

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Aug 12, 2024

Deep knowledge about how brain work in different situations

By Fanny L

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Sep 16, 2022

The information the brain research provides is fascinating.

By Abdul W C S

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Jul 22, 2020

Get to learn a lot. I was amazed by a few new findings too.

By Tanya P

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Jun 19, 2020

Very engaging and insightful! Would recommend to my peers.

By Tahir N

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Feb 29, 2020

The course was new and Advance .

The Instructor was Expert.

By FRANKLIN J S

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Jul 19, 2022

Excellent Course well designed and very very informative

By Sagar C

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Jul 20, 2020

That was amazing. Thank you, Dr. Thomas, and colleagues.

By ong S

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Oct 20, 2019

Like the content and knowledge shared from this lecture.

By Nam T N

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Aug 16, 2023

it is new and useful in understanding consumer behavior

By Bugra

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Nov 29, 2020

Basics and really good explanations about Neuroeconomic

By Zara T

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Oct 11, 2020

A good introduction to the subject - very high quality!

By Manju M

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Jul 15, 2020

Excellent Course for Marketing and Retail professionals

By Sarina L

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Aug 18, 2023

really like that & would like to learn even more about

By Eva

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Feb 18, 2022

An useful and complete introduction to neuromarketing.

By ALESSANDRO R

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Aug 11, 2021

really interesting ... but not useful for my research!

By Heather S

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Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

By Thaignée P

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Jul 18, 2017

Amazing experience, thanks for sharing this course...

By Tomas M

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Jul 2, 2023

Comprehensive, ideal information for an introduction

By Maria R D

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Nov 7, 2024

Me pareció un curso muy bueno y con un buen temario

By Dory K

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Jan 19, 2019

Extremely well explained course. It was a pleasure.