Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School
About the Course
Top reviews
PL
Jun 23, 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
AM
Jul 15, 2020
Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.
626 - 650 of 856 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing
By Claudio M
•Dec 13, 2019
Nice!
By Victoria M R
•Sep 25, 2019
GREAT
By ahmed a
•May 6, 2019
great
By Md R
•Jun 13, 2018
great
By Yash P
•Nov 30, 2017
Great
By Nitesh S
•Aug 5, 2017
great
By Jhon A A C
•May 9, 2017
Good.
By Duy L
•Nov 5, 2024
nice
By Jitendra C
•Sep 24, 2024
Best
By Akankshya N
•Sep 7, 2024
good
By shiva g
•Jun 29, 2021
GOOD
By Nithya B
•Nov 8, 2020
Good
By Noah P
•Aug 13, 2021
By thamara A
•Aug 18, 2020
-
By Archit V
•Jul 21, 2020
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By Prawira H S
•Sep 30, 2019
g
By Mukkamala V S
•Jan 6, 2023
Excellent Course. I enjoyed the course, course material and video throughout. It has introduced me to totally new dimensions of market, consumer and neuroscience. The multidiscipline course journey was smooth flowing and with ease both brain science and consumer behavior was dealt without any difficulty to understand the concepts. The subject and the research being evolving and happening is interesting. I sincerely thank the professor, the staff , team and Coursera for the wonderful course.
Regards
By Amber W
•May 17, 2020
This course does a great job at explaining neuromarketing in a language that is simple, yet thoughtfully compelling - as someone who had never previously studied this field, I easily became fascinated by this topic. My only criticism is the length of some of the videos being 25+ minutes, as I sometimes felt like my attention was lost with those that tended to be on the longer side of things. But otherwise, if you do not have a shorter attention span like me, I entirely recommend this course.
By Diana S
•Sep 28, 2017
At first I was very very excited with this course. So many novel concepts. The biology part was a little hard to follow, but with some help from YouTube all cleared :).
Then I confess I've lost some of the interest. It didn't have anything to do with the course, which is quite consistent. Only with me realizing it was impossible to apply most of it to my day to day. Also, it turns out I'm not that much into marketing. I was more attracted to the chemistry / psychology part.
By Pablo V
•Jun 2, 2017
I think the course is an excellent introduction to the topics of neuromarketing and consumer neuroscience, as well as to how the brain actually works.
The only reason why I do not give the course a score of 5 out of 5 is the fact that the discussion forums were not really followed by the moderators. I just asked 2 or 3 questions and they were never answered, nor were questions made by other peers.
But taking this fact apart, I think the course is excellent overall.
By Magda K
•Oct 26, 2021
Very informative course that goes in-depth with a lot of neuroscience/neuromarketting concepts. The problrm I had with this is that some of the concepts were repeated in the abstracts and videos. I often learned about a specific case study twice/three times, which seems to be unnecessary. I very much enjoyed the videos but for me personally, the amount of reading was far too large. I recommend the course if someone wants to learn a deep and broad spectrum! :D
By Adriana R
•Dec 5, 2016
Los temas fueron abordados de forma sencilla para su mejor entendimiento. Me gustarÃa que la velocidad de habla del expositor fuese un poco más lenta pues a veces proporciona mucha información en muy poco tiempo; sin embargo, esto se resuelve con las transcripciones.
Las lecturas fueron excelentes y acorde al nivel del curso. Me interesarÃa un curso sobre técnicas de neurociencias del consumidor un poco más especializado.
By Kavin P
•Jul 9, 2020
My interest in psychology and marketing led me to this course - which has now shown me the horizons of an entirely new and emerging field of Neuromarketing. Whether you're a businessman - a student - or someone with the curiosity of the decisions we make as consumers - also in daily life for the matter! - this course will be pioneering to your understanding of the Neuropsychological aspects - as it has been to me!
By Cecilie W Q
•May 25, 2020
I am very satisfied with this course compared to my expectations. With my background in marketing, I found this course highly informative. Professor Ramsøy has managed to offer an exhaustive introduction to the consumer neuroscience, which is easily comprehensive for all levels. Personally, I would have preferred that the tests were a bit more challenging, in order to prove my full understanding of the course.
By Lou D
•Oct 31, 2021
This course was informative, interesting and helps understand human behaviour much better. However, this course is not explained in layman's terms. This is to say that they use lots of fancy terminologies, words and sentences to explain simple things. The course itsself contains many scientific articles, it would've been appreciated if a summaries or highlights of each was given. Thanks for the course